Bed and Breakfast Info Center
You only get one chance to make a great first impression. What kind of impression are you making with your description on the SERP? First, let's find out just what a SERP is.
Think about all of the situations in which your guests may find themselves looking for a place to stay: in an airport, from the backseat of the family car, on the train—what all these locations have in common is that your future guests will be searching from a phone or mobile device.
The first three organic (unpaid) search results listed still get 80% or more of Google search engine traffic. That means Search Engine Optimization (SEO) is still important for the bed and breakfast business. It is as least as important as maintaining paid traffic sources such as online travel