Wexford, PA USA – September 2013 – Innkeeper’s Advantage has been announced as TripConnect Premium partner for TripAdvisor’s new platform. TripConnect will be a powerful new way for hotels and B&Bs to generate incremental bookings by participating in Hotel Price Comparison and self-managing their online advertising campaigns using TripConnect’s unique bid management platform. Certified booking engines will provide the accommodation’s real time availability and online booking capability to make this possible.
With the upcoming launch of TripConnect, accommodation clients will be able to bid for TripAdvisor meta search traffic, participate in automated review collection and track return on investment for their campaigns.
“TripConnect certification opens up new opportunities for our Internet booking engine partners,” said Jean-Charles Lacoste, TripAdvisor’s Vice President of Direct Connect Solutions. “When the platform launches, accommodation owners of all sizes can benefit from TripAdvisor’s Hotel Price Comparison via certified Internet booking engines. TripConnect will be a new, very efficient way for hoteliers to generate incremental business via their Internet booking engine.”
About Innkeeper’s Advantage
Innkeeper's Advantage takes the technology burden off your shoulders with the only inn software suite that combines a uniquely branded Website, Web content update, online reservation software, integrated guest management and booking analytics.. You control everything from wherever you are: home, work, shopping, even on vacation. It is PCI compliant and connected to the world
TripAdvisor® is the world's largest travel site*, enabling travelers to plan and have the perfect trip. TripAdvisor offers trusted advice from real travelers and a wide variety of travel choices and planning features with seamless links to booking tools. TripAdvisor branded sites make up the largest travel community in the world, with more than 260 million unique monthly visitors**, and more than 100 million reviews and opinions covering more than 2.7 million accommodations, restaurants and attractions. The sites operate in 30 countries worldwide, including China under daodao.com. TripAdvisor also includes TripAdvisor for Business, a dedicated division that provides the tourism industry access to millions of monthly TripAdvisor visitors.
TripAdvisor, Inc. (NASDAQ: TRIP) manages and operates websites under 20 other travel media brands: www.airfarewatchdog.com, www.bookingbuddy.com, www.cruisecritic.com, www.everytrail.com, www.familyvacationcritic.com, www.flipkey.com, www.gateguru.com, www.holidaylettings.co.uk, www.holidaywatchdog.com, www.independenttraveler.com, www.jetsetter.com, www.niumba.com, www.onetime.com, www.seatguru.com, www.smartertravel.com, www.tingo.com, www.travelpod.com, www.virtualtourist.com, and www.kuxun.cn.
*Source: comScore Media Metrix for TripAdvisor Sites, worldwide, June 2013
**Source: Google Analytics, worldwide data, July 2013
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